Personalized Printing
Because every laser print is an original and from a digital source, it is relatively easy to accommodate "mail-merge" or database printing. This could be simply an address field to eliminate the cost of stick-on labels, or it could incorporate substitution text or even graphic areas within the body of the document. Personalized prints are much more likely to be read than bulk mail. Example A good example we have worked on is a lead follow-up system for a car dealership. When a customer visits the dealer for a test drive or price quote, the dealer obtains the client's name & address and what vehicle is being considered. Every evening this information is sent to Commeleon, either by email or via a customized data entry page on our website. Within 24 hours they are mailed a thank-you brochure that incorporates their specific model (even down to the color desired!), merges their name and their salesperson's name into the body text and prints the mailing address on the back. A special offer coupon is included to encourage them to come back. An added bonus of this is that it provides a built-in method of measuring the effective rate of return.
| 
